Public Relations & Marketing
Date Published: 03/10/2015
Publisher: Library Tales Publishing
Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide is designed to offer techniques for broadcasters, radio bloggers, radio entrepreneurs and students who wish to start and run their own radio show or station. This book will help you improve your craft and effectively develop a winning brand that attracts attention, followership, and, ultimately, advertisers.
What is the hardest part of writing your books?
Taking the time to sit and write. I have a business that makes a lot of my time, so I most often write at night.
What songs are most played on your Ipod?
Jazz and 50’s-70’s oldies.
Do you have critique partners or beta readers?
What book are you reading now?
“Slow Transit” by Michael C. Keith
How did you start your writing career?
I’ve been writing since I was a young boy. My wife begged me to start expanding articles I’d been writing for radio trade publications. I did and the book only took four months to write.
It’s a book on Podcasting. Titles is a work in progress.
Gary Begin, the founder and president of Sound Advantage Media, a radio programming consulting firm, possesses over thirty years of radio programming experience. Begin's programming and on-air experiences have included diverse markets such as Tampa and Sarasota, FL, Providence, RI, Saginaw, MI, Hagerstown, MD, Columbus, GA, Portland and Waterville, ME. Begin attended Dean College in Franklin, MA and has continued to enhance his skills with regular attendance at many programming seminars. In addition to Sound Advantage Media, Begin also owns Gary Begin Voice Talent, providing voice talent services for clients all across the United States.