Business / Marketing / Women in Business
Date Published: 20 March 2023
Publisher: SMBMS Publishing
The ultimate, no-fluff marketing book for women in business.
Are you tired of throwing money at marketing that doesn’t work? Or are you confused about where to start with your marketing?
Marketing Launchpad is a must-have for any women who wants to transform her business from struggling to thriving through the power of strategic marketing.
Written with a focus on the unique needs of women in business, the easy-to-follow processes in Marketing Launchpad gives you everything you need to build a business that delivers the income and lifestyle you want.
In this ‘no-fluff’ book you’ll discover how to:
· Create your own, unique Marketing Launchpad and uniquely ‘you’ Strategic Plan
· Gain greater clarity of your niche, your offer, and your messaging
· Attract your ideal client through strategic content without coming across as pushy or “salesy”
· Stop wasting money and energy on marketing that doesn’t work so you can spend more time doing what you love
Marketing Launchpad is your ultimate fluff-free, step-by-step guide to map out your marketing strategy for every woman in business. Take your business to where you want it to be. Your way.
Marketing Launchpad is the book every woman in business should have on her shelf.
Can you tell us a little about the process of getting
this book published? How did you come up with the idea and how did you start?
I’ve always wanted to write a book, and in fact, started a
novel before deciding to write Marketing Launchpad and build a business
around it.
During the COVID-19 lockdowns, I took some time to
re-evaluate where I was in my career and life, and I realized that, whilst I
was making good money and doing well at my job, I had lost my passion for
corporate marketing. Increasing revenue and driving more sales for distant
shareholders was no longer enough.
I wanted to make a difference in the world and, given the
number of women starting their own businesses or turning their side hustles
into full-time gigs, I focused my skills and knowledge on helping women like
me, like my friends, like my clients, build the businesses of their dreams by
implementing marketing plans and strategies that work.
What surprised you most about getting your book
published?
That everything takes twice as long as you think it will!
Even as a marketer, who has worked with editors and
designers, etc., with my own book everything just felt longer, so that was a
rather unsettling surprise.
But in the end, the sense of satisfaction, holding my book
in my hand, made it all well worth it.
Tell us a little about what you do when you aren’t writing.
Well, as a complete book nerd, I’m often found reading! I
love hanging with friends and family over good food and wine. I love travel
(Tanzania is later this year so I’m very excited about that!).
Work lets me channel my inner marketing geek, learning new
skills, and working with clients to set up the businesses of their dreams.
All in all, it’s a good life!
As a published author, what would you say was the most
pivotal point of your writing life?
The end of the first draft was a big turning point for me.
It was obviously very rough, but it proved to me that I could, in fact, write
an actual book.
It turns out, that was the easiest part for me! lol
Where do you get your best ideas and why do you think
that is?
For creative ideas, I have two places. One is the drifting
state between awake and sleep. But the key one, for more directed thinking, is
the shower. The combination of water, no technology, and the opportunity to travel
along a thought without interruption works really well for me.
What is the toughest criticism given to you as an author?
Like a lot of subject matter experts, I sometimes forget
that I live in a particular world that may not be recognizable to others, using
jargon they don’t necessarily understand, so I used to get frustrated always
being asked to explain or simplify.
I’m getting better and now go look for ways to do that more
naturally, but it’s a tough one to take the first few times it comes up.
What has been your best accomplishment as a writer?
Publishing my first book is the watershed moment for
me right now.
Obviously, I’ll be looking at rankings, awards and sales, etc.,
going forward, but that one, for now, that’s the big one.
How many unpublished and half-finished books do you have?
The next book, Marketing Liftoff, is in progress and
I hope to have it out by the end of the year.
I also have a series of novels in the works and I’m working
on the first of those as well.
About the Author
Racquel Collard is the founder of SMB Marketing Solutions, a company providing powerful marketing solutions to women in business. MBA qualified and a Certified Practising Marketer, Racquel shows female entrepreneurs and small business owners how to leverage the potential of a strategic marketing roadmap customised to their unique business needs.
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