Business / Marketing
Date Published: January 3, 2020
Do you funnel time, resources, and a significant portion of your budget into every marketing platform you can think of, only to see few results? If so, you’re not alone. This common problem is not only frustrating but the complete opposite of business growth. Marketing that doesn’t convert eats away at revenue, leaving your business stagnant. Let it go on for too long, and you’ll quickly find that marketing has killed your business.
Fortunately, there is a way to turn this problem around and get production back on a growth track. Customers who want what your business offers are out there. To find them, you need the right tools and an understanding of how to leverage them. In Why Your Marketing is Killing Your Business and What to Do About It, expert marketing strategist Minal Sampat shares exactly that, illustrating with real-life examples from over ten years of experience working with businesses in multiple industries.
In this easy-to-read, conversational guide, Minal untangles some of the mysteries of the market, including social media platforms, and shares how a few of her clients have achieved real results such as:
- reducing their marketing budget by $20,000
- nearly doubling their customer base
- gaining thousands of online followers and reviews
- increasing production by 20% even while experiencing a drop in new customers
- making social media presence the top source of business referrals
- Why Your Marketing is Killing Your Business and What to Do About It also includes strategies based on nationwide workshops Minal leads with businesses of all sizes and locations. Just like workshop attendees, business owners can complete these activities and walk away with detailed, custom marketing plans ready for execution.
Your business is more than just your livelihood: it is your passion, your inspiration, and your contribution to the community around you. Your customers recognize this, but only if you are visible and authentic. If you’re ready to start connecting with your ideal customers to launch your business growth pattern, Why Your Marketing is Killing Your Business and What to Do About It has everything you need to begin the journey.
Interview
What was your main drive to write
this book?
It is ironic for a
marketing strategist to title their book “Why your marketing is
killing your business”. But if you think about it, there is so
much marketing out there today that it has become white noise in the background
of consumers’ day-to-day experience. We try our best
to stand out, focusing on promotions and distributing through this noise, but
in the end, we’re really just a part of it. That’s
killing our businesses.
One of the foundations
of business growth is knowing our audience, and many of us forget to take the
time to do that. When we don’t know who our ideal
audiences are, we just do everything to be a part of something. We become
another shiny object in a sea of shiny objects. And if everything is shiny,
nothing is shiny.
We really should be
asking ourselves, “Are my customers going to react to this?” “Will
they engage with this marketing?” “Is this necessary?” At
some point we stopped asking these basic questions, and decided to do every
cool or trendy thing we see, but doing everything isn’t
the answer. Marketing for a consultant is very different than marketing to get
hired as a speaker. That means it’s not about doing
everything; it’s about doing marketing right.
What do you hope readers will learn
by reading this book?
We’re
living in an interesting time. Technology is growing by leaps every day, and
while that provides many marketing opportunities, it’s
also a lot to keep up with. How do we keep up with it? How do we grow with it?
How do we continue to be successful and not feel overwhelmed by all these
advances?
I
wanted to provide a foundation: confidence that no matter how much technology
evolves, your business is still going to be ok. I’ve
gotten feedback from a few readers already who say that the book instilled a
sense of calm and control over their marketing, and that made me feel very
happy. One person said she read the whole thing on a flight, unable to put it
down. She landed, had her team implement one of the
strategies in the book, and within a week they saw results. That’s
really affirming.
Did you do much research when
planning this book?
Yes, I did. Also, the book consists of
real life examples and every chapter dives deep into real world techniques and
strategies.
Did you have any main people who
helped you in the process of this book or influenced you to write it?
I was influenced to
write this book because I saw familiar trends while working with my clients. I
had an incredible team from having a book coach, developmental writer, proof
reader and a self publish book launch expert.
How long did this book take you to
write from initial thought to hitting publish?
It took 9 months from
initial though to hitting publish. I had a very good team who helped us stay on
track.
Do you have plans to write more about
this topic or new topics?
Absolutely! I love this
topic, and marketing is an evolving industry. I am sure there will be much more
content to share!
About the Author
Minal Sampat is a speaker, marketing strategist, and health care professional who launched her first marketing company by breaking a Guinness World Record. She has over a decade of experience helping business owners find success through connection and engagement strategies. A proud member of the National Speaker Association and a world traveler, she lives in Washington State with her husband and an extensive shoe collection. Why Your Marketing is Killing Your Business is her first book. To learn more or get in touch, visit minalsampat.com.
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