Entrepreneurship 101: Start, Grow, and Succeed Without Burning Out
Nonfiction - Small Business / Entrepreneurship / Workbook.
Date
Published: November 20, 2025
Publisher: Manhattan Book Group
Do What You Love and Outsource Everything Else® is a practical, no-fluff
guide and workbook for new and growing entrepreneurs who want to build a
sustainable business without burning out. Written for real life and small
businesses, this book meets you exactly where you are, whether you’re
launching from a tiny town, running a family-owned shop, or growing something
scrappy in a big city.
Designed to be read and used at the same time,
this Entrepreneurship 101 resource helps business owners gain clarity, create
momentum, and reclaim breathing room. Readers are guided to read a little, do
a little, and see results without overwhelm or jargon. The approach is
grounded, actionable, and written by a fellow business owner who understands
the realities of building while juggling life.
Who It’s For
●
New and newer entrepreneurs, solo or family-run, who feel
stretched thin or overwhelmed.
● Small-business owners who want simple,
real-world guidance, not theory or hype.
Why It Matters Now
● The way we market, operate,
and grow has changed. In 2025, overwhelm is common and delegation often comes
too late. This book provides a clear, practical path to simplify sooner,
outsource with confidence, and protect your energy as you grow.
What Readers Will Gain
● Bite-size guidance you
can act on immediately.
● Encouragement from an
entrepreneur who has built, led, and rebuilt through real-life challenges.
●
A clear roadmap to build a business that supports your life, not one that
consumes it.
Drawing on more than two decades of experience as an entrepreneur, CEO,
and philanthropist, author Kelly Lorenzen, PMP, shares proven strategies for
confident delegation, streamlined marketing, and systems that actually work.
Her personal journey, including navigating health setbacks and professional
rebuilds, shapes the grounded, compassionate advice throughout the book.
Each
chapter concludes with simple, step-by-step momentum exercises designed to
help readers implement what they learn right away. Inside, readers will
discover how to:
● Build a brand that sounds like you
and connects with the right audience.
● Create
marketing systems that work on repeat.
● Delegate
without losing control or quality.
● Build systems
that keep running, even when you can’t.
● Reclaim your calendar,
avoid burnout, and future-proof your business.
Do What You Love and Outsource Everything Else® is the practical
playbook new and growing entrepreneurs wish they’d had from day one. It
is clear, encouraging, and designed for sustainable success.
Interview
Introduce yourself and tell us what you do.
My name is Kelly Lorenzen, PMP, and I am
an award-winning entrepreneur and the CEO of KLM Consulting, Marketing &
Management. I am also a podcast host, speaker, breast cancer survivor, author,
wife, and mom. With more than two decades of experience building and scaling
companies and coming from a long line of entrepreneurs, I am deeply committed
to helping small and family-owned businesses succeed.
My team, often referred to as “business
owner duplicates”, partners with clients as a fractional C-suite and project
implementation arm, helping business owners simplify operations, hand off
marketing, build systems, and scale sustainably. The goal is simple: allow
owners to focus on what they love while confidently outsourcing the rest.
Tell us about your journey as an author and your writing
process.
My journey as an author was rooted in
consistency and showing up week after week. It began when my teammate, Sahar,
created an initial draft using my talks, articles, and blog posts. She captured
ideas I had been sharing for years and put them onto the page. That jump-start
gave me the momentum I needed to begin editing and re-writing new versions over
the course of 6 months or so.
From there, Sunday afternoons became
sacred writing time. I started by revising the preface, then chapter one, and
continued methodically through each chapter. Once the full manuscript was
complete, I went back and refined it again, chapter by chapter, clarifying
ideas and sharpening the practical guidance.
For years, people encouraged me to write
a book based on my twenty-plus years as a business owner, and eventually I
realized why. Through one-on-one work alone, we can only help so many
businesses. A book allows me to share hard-won lessons at scale, giving new and
growing business owners a better chance at success. I’m incredibly grateful to
Sahar for assembling the first version and encouraging me to begin. Over the
past year, I’ve spent nearly every weekend revising and refining the book so
it’s clear, actionable, and genuinely useful.
Story you’d like to highlight
When I was diagnosed with breast cancer,
I had to step away from the day-to-day operations of my business for several
weeks. Because we had already built simple, effective systems and because I had
learned how to delegate the right work to the right people, the business
continued to serve clients and even grew by 25% that year.
That experience became the heartbeat of
this book: building a business that can keep running, even when you can’t.
About the Author
My name is Kelly Lorenzen, PMP, and I am an award-winning entrepreneur and the
CEO of KLM Consulting, Marketing & Management. I am also a podcast host,
speaker, breast cancer survivor, author, wife, and mom. With more than two
decades of experience building and scaling companies and coming from a long
line of entrepreneurs, I am deeply committed to helping small and family-owned
businesses succeed.
My team, often referred to as “business owner
duplicates”, partners with clients as a fractional C-suite and project
implementation arm, helping business owners simplify operations, hand off
marketing, build systems, and scale sustainably. The goal is simple: allow
owners to focus on what they love while confidently outsourcing the rest.
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